The #1 Mistake That’s Costing You Students
If you’ve ever felt like your leads go cold too quickly, you’re not alone. Most martial arts school owners struggle with follow-up. The problem? They focus on marketing instead of conversations.
When a prospect inquires about your classes, they’re interested. But interest alone doesn’t get them through your doors—you need to engage them in real conversations that lead to action.
Here’s the hard truth: Fancy, overdesigned follow-up emails don’t create engagement. Conversations do.
Why Your Follow-Ups Aren’t Working
Most martial arts schools fall into one of these follow-up traps:
❌ They use marketing-heavy emails – Prospects ignore anything that looks like an ad.
❌ They rely on automation without personalization – People respond to human interaction, not corporate messaging.
❌ They don’t optimize their follow-ups over time – What worked once won’t always work again.
The key to effective follow-up isn’t more automation—it’s better automation.
“Wealth is created through relationships, and relationships start with great conversations.”
J. Scott Dolloff
Zivvy Founder
Why Conversational Marketing Automations Are the Future
Think about how you check your mail. Junk mail—the kind with flashy colors and printed labels—goes straight in the trash.
But when you see an envelope that looks personally written to you—your name and address hand-written on the front—you open it.
Emails work the same way.
✅ When an email looks like an ad, people ignore it.
✅ When an email feels like a real conversation, people respond.
That’s why we use Conversational Marketing Automations—strategically designed messages that feel personal, spark engagement, and lead to real conversations.
High Convesions from Prospect to Trials Scheduled
“Generic marketing creates generic results.”
J. Scott Dolloff
Zivvy Founder
How to Fix Your Follow-Up System
Here’s how we optimize follow-up for Ultimate Plan clients:
🔹 Step 1:
Start with High-Converting, Text-Based Emails Text-based emails get 2-3X more replies than graphic-heavy ones. They feel personal, cut through the noise, and land in the inbox—not spam.
🔹 Step 2:
Optimize Based on Real Data Your follow-ups don’t just improve based on your results—they improve based on all Ultimate Plan clients’ data. This ensures every iteration is the best version possible.
🔹 Step 3:
Focus on Conversations, Not Promotions People buy from people. Your follow-ups should feel like a one-on-one conversation, not a sales pitch.
“We don’t just send emails—we create conversations.”
Ready to Get More Replies (and More Students)?
Most follow-up systems fail because they focus on marketing instead of engagement. If you want real results, you need a system designed for response, not aesthetics.
That’s why we built the Ultimate Plan Follow-Up System—to ensure you get more replies, more trials, and more students.
Ready to experience a follow-up system that actually works? Let’s talk.
📩 Apply for the Turn-Key System – The Ultimate Plan to see how we can transform your follow-up strategy today.