What is traffic in relationship to marketing?

In the context of marketing, traffic refers to the number of people who visit your website or a specific page online. Think of it like cars driving on a road: the more cars there are, the more traffic you have.

For a website, traffic is all about how many visitors are coming to check out what you have to offer, whether they found you through a search engine, social media, an ad, or some other way. Just like a busy store with lots of customers coming in and out, a website with a lot of traffic has a lot of people visiting it. The more traffic you have, the more opportunities you have to engage with people and potentially turn them into customers.