Published November 28, 2024 in Category

How SMS Campaigns Can Supercharge Referrals at Your Martial Arts Studio

A happy young boy in a purple martial arts uniform practicing punches with a group of students in a dojo setting


Imagine this:

Your academy is buzzing with energy, your classes are packed, and your members are bringing their friends into the fold. This isn’t just a dream—it’s the power of SMS referral campaigns.

SMS marketing is one of the fastest, most effective ways to drive referrals, build community, and grow your membership. And at Zivvy, we’ve made it effortless with pre-built templates designed specifically for martial arts studios.

A smiling young girl in a white martial arts uniform and purple belt practicing a punch in a martial arts class with peers.


Why SMS Works for Referrals

SMS messages have an unmatched 98% open rate, with most being read in 3 minutes or less. Combine this immediacy with your members’ passion for your classes, and you’ve got a referral powerhouse.

Here’s why SMS is a game-changer:

  • 📲 Instant Reach: Your message gets delivered directly into your members’ hands.
  • 🎯 Actionable: A simple link makes it easy for members to refer friends.
  • 🤝 Personal: SMS feels direct, creating a stronger connection.

A young martial arts student in a white uniform performing a powerful punch with other children in the background.


Spotlight Campaign: “Bring a Friend, Earn Rewards”


One of the simplest and most effective campaigns to start with is the “Bring a Friend, Earn Rewards” template. Here’s how it works:

The SMS Message:

  🥋 Hi [First Name]! Ready to share your martial arts journey? Bring a friend to class this week, and you BOTH get [Reward: Free   
      class, gear, etc.]! Let them experience the action and feel the energy. Claim your reward now: [Link]. 💥

Martial arts students of various ages training together in a dojo, with bold text reading 'Bring a Friend, Earn Rewards!' highlighting a referral promotion.

Why This Campaign Works:

Clear Incentive: Both the member and their friend know exactly what they’ll gain.
Sense of Urgency: Encourages immediate action with time-sensitive offers.
Excitement: Invites members to share their passion while creating buzz.

How to Launch This Campaign with Zivvy

Launching this campaign is simple:

1.  Log in to Zivvy and go to the SMS Campaigns section.
2.  Use the “Bring a Friend, Earn Rewards” template and customize it with your academy's unique reward.
3.  Schedule and send! Watch the referrals roll in while Zivvy tracks the results.

Pro Tip: Sweeten the Deal

To make your referral campaign even more enticing, offer rewards your members can’t resist:

🥋 A free class for both the referrer and their friend.
🛍 Discounts on uniforms, gloves, or other gear.
💪 Exclusive access to a private VIP training session.

Studios using SMS referral campaigns like this have seen referral rates increase by up to 30%. It’s not just about getting new members—it’s about strengthening your dojo’s sense of community and shared growth.

Studios using SMS referral campaigns like this have seen referral rates increase by up to 30%. It’s not just about getting new members—it’s about strengthening your dojo’s sense of community and shared growth.

Ready to Get Started?

Zivvy makes it easy to launch SMS campaigns that work. Whether you’re new to SMS or looking to step up your marketing, we’ve got you covered.

💬 Want to see the impact for yourself?
Log in to Zivvy today, use the “Bring a Friend, Earn Rewards” template, and start growing your academy — one text at a time.

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About Scott Dolloff

He is the founder of Zivvy.  With over 3 decades in the professional side of the membership-based businesses he has helped over 6,000 owners, coaches, instructors, and others grow their membership and reach their business and personal goals.

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