Landing Page

A landing page is a single webpage designed with a specific purpose in mind, usually to get visitors to take a particular action. It’s like a digital welcome mat that focuses on one goal—whether that's getting people to sign up for a newsletter, register for a webinar, download an eBook, or make a purchase.

Imagine you’re walking into a store, and the only thing in front of you is a table with a clear sign saying, "Grab this free sample!" That table is like a landing page. There’s no clutter or distractions; the focus is on getting you to take that sample.

In a landing page, everything is streamlined to guide visitors toward that one action. The text is clear and concise, the design is simple, and there’s usually a big, bold button that tells you exactly what to do next, like "Sign Up Now" or "Get Started." It’s all about making it easy for someone to do that one thing you want them to do.