What is a conversion?

A conversion in marketing is when someone takes the action you want them to take. Think of it like this: if you set up a lemonade stand and want people to buy a cup, every time someone actually buys a cup, that’s a conversion.

In the online world, a conversion can be anything from someone clicking a "Buy Now" button, signing up for a newsletter, filling out a contact form, or downloading an app. It's when a visitor does something that helps you achieve your goal, like making a sale or getting a new subscriber. Essentially, a conversion is when a potential customer does what you hoped they would do.